Do we have to pander? That was the title of a recent blog post by the marketing guru Seth Godin.
Doctors are learning throughout their careers and that is a good thing for all of us. Continuing medical education (CME) is a requirement for physicians who want to remain in practice, but I suspect most doctors would do it anyway.
This is a blog post written for people with an online continuing education course catalog, but I suppose it might be good advice in general. In a nutshell: If you only get to use a few words, you need to make them all count. Read more »
Another year has flown by and, once again, it’s the time of year when bloggers and other self-proclaimed forecasters attempt to predict the future. We did it last year and our predictions for 2011 turned out pretty well.
Needless to say, the most successful online CME providers have a lot of things going for them, but without attention to six important areas, their online programs wouldn’t live up to potential. And when we talk about potential we mean both customer satisfaction and program revenue. Read more »
I was watching my favorite college team when I made the connection between my football viewing and my day job. The Fighting Irish might have been playing USC when I realized that it wasn’t that long ago when the only way to see your favorite team on the field was to be in the stands. Read more »
If yes, she could be working on completing a continuing medical education course (CME) or he could be attending a seminar covering the latest breakthrough in his area of specialty. And, they would both be accomplishing this online--using their home computer or a portable device like a laptop, an iPad, or a mobile phone. Read more »
There is an assumption about technology that has been propagating for as long as I can remember. It goes something like this: older people have difficulty adapting to new technologies. In my own experience this is simply not true; beyond that the results of a survey conducted by one of our customers validates that point of view. Read more »
It’s much better. Ask any professional who meets their continuing education requirements online. They are likely to tell you that the ability to get CE hours whenever and wherever it’s convenient for them is a huge plus. Read more »