online continuing education
A hammer is just a hammer, until you put it into the hands of a skilled carpenter, and house paint was, well, house paint, until Pablo Picasso applied it to canvas.
Online continuing education (CE) for professionals is here to stay. Many professional organizations that provide CE moved to online delivery over a decade ago. Other associations are only now making the transition to online delivery of professional education.
The other night I found myself moved by a piece of art. It wasn’t a Picasso or a Rembrandt, it was kid art. Art often moves us-- music, painting, or performance--by showing us something in a different light, or just because it’s beautiful.
What percentage of the time is your customer right? Does it matter? The fact is, customers are not always right, but how they are feeling about your product or service when they voice a complaint overrides right or wrong (at least temporarily).
I was just reading about some interesting new research on fundraising. Adam Grant, an Associate Professor of Management at the Wharton School, studied call center workers raising money for scholarships—an activity that rarely results in donations.
There is a lot of data around these days. We’re drowning in data. It is so insidious that some organizations are afraid to make any kind of a move without it, without barrels of it. Now, I’m not suggesting that data is bad (although some data is), what I am suggesting is that information is better, because information has at least some kind of context.
They say it’s the small things in life that count. This is certainly true in the online world, where something as simple as the number of clicks that it takes you to get from here-to-there can win or lose a customer.
I read a Seth Godin blog recently; it really struck me. It was about condiments. No, really, it was about condiments. Actually, it was about branding and product satisfaction, but he used condiments to make his point (creative and amazingly accurate).
Do we have to pander? That was the title of a recent blog post by the marketing guru Seth Godin.